Understanding what true marketing is about will directly impact how you market. So many people think marketing is about promoting their product/service.
Marketing is not about selling your product/service, it is about moving people from a 'before state' to a 'desired after state'. It is about the result, the transformation.
IMPLEMENTATION:
Complete the Avatar Worksheet
Watch the Walk-Through video before you start the worksheet.
Access it here >>
FB Group Submission: @tag me and add #critique​
OR
DropBox Submission: Click Here
(remember to include your name on the file)
HubSpot has a great interactive tool to get you started with your buyer persona/avatar: Use the HubSpot Make My Persona Tool >>
